What are the signs a website needs rebuilding?
Five things tend to mean a rebuild. The site was built on a platform nobody can update any more, or an agency holds the keys and charges for every change. It is slow or awkward on a phone, which is where most Leeds customers will first meet it. The page structure does not match how you sell now, so the services you want more of have no page of their own. The design describes a different business from the one you have become. And Google has been sent a mess: duplicate pages, broken links, thin service pages that all say the same thing.
Any two of those together and patching is usually money down the drain. One on its own is often fixable.
When is improving the current website the better call?
When the platform is sound, the pages are indexed and the problem is what sits on them. Out-of-date photography, a homepage that opens with a paragraph about your history, forms that ask for too much, no case studies, no reviews. Those are content and conversion jobs, and they cost a fraction of a rebuild. We fix a lot of websites we did not build, and we will say so if that is the right answer for yours.
The honest test is to open the site on your phone and ask whether a stranger could work out, in ten seconds, what you do, where you do it and why you are worth ringing. If the answer is yes and the site is just tired, improve it.
How do I know if the website is holding back our search visibility?
Search for the services you want more of, with Leeds after them, and see what comes up. If competitors are on page one with a dedicated page for that service and you have a paragraph on a general services page, the structure is the problem, and structure is a rebuild question. If you have the pages and they simply do not rank, that is SEO work on top of a sound site.
Search Console will tell you in an afternoon which of those you have. It is free, and we check it before we recommend anything.
What does a new website cost in Leeds?
Halizona website projects start at around £1,495 plus VAT where the branding, photography and most of the words already exist. Around £3,295 plus VAT buys a portfolio-led site with copywriting, case studies and search research built in. A search-led site designed as a long-term marketing asset is around £4,495 plus VAT. The figure moves on how much strategy, content and search work goes in rather than on the number of pages.
What happens if we decide to rebuild?
We start with the marketing questions before the design ones: who you want more work from, which services matter, what people search for, what proof you have and what the site has to do next. Then structure, then words and photography, then design, then build, then the search foundations. Working in that order is what makes the finished site a marketing asset.
